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The team

Meet the people in your corner.

Every coach at Flex Appeal is a primary point of contact for their clients — not a rotating face on a class schedule.

Chasity Land, Lead Personal Trainer · Personal Training + Small Group Coaching

Chasity Land

Lead Personal Trainer · Personal Training + Small Group Coaching

NASM-CPT · NASM-CES · NASM-FNS · NASM-WLS · MBA, UTC · 19 years coaching · Best of the Best Personal Trainers in North Georgia (2x)

Best of the Best — North Georgia Personal Trainers (2x winner)
Raw, real, relentless. Nineteen years in, four NASM certs deep, and still the one sneaking another plate onto the bar while you're not looking. Chasity programs every session herself, modifies on the fly for what your body can do today, and will tell you straight when you're slacking and when you're crushing it. Spicy, knowledgeable, and not for sale to a corporate chain.
Sarah Lake, Coach · Personal Training + Small Group Coaching

Sarah Lake

Coach · Personal Training + Small Group Coaching

Endurance-athlete-turned-bodybuilder · Evidence-based coaching

From an avid endurance athlete to bodybuilding, I've tried it all. Through years of education, experience, and trial and error, I've learned what truly works: building sustainable habits and creating a strong, capable body you love living in. One of my biggest passions is helping clients cut through the noise of the fitness industry. With so much misinformation out there, I love guiding people toward strategies that are evidence-based, realistic, and tailored to their lives. Whether your goal is fat-loss, muscle gain, performance goals or simply feeling your best, I'm here to help you find your version of healthy.
Sean Lake, Coach · Personal Training + Competition Expertise

Sean Lake

Coach · Personal Training + Competition Expertise

NPC Bodybuilding Champion · Nationally Qualified Competitor · 20+ years training experience

With over 20 years of training experience and a career that has taken him from novice lifter to the national stage, Sean helps clients build muscle, lose fat, and create lasting change through evidence-based training, nutrition, and accountability. His mission is simple: provide the guidance, structure, and support needed to help people become stronger, healthier, and more capable versions of themselves.